If one of your key goals is growing your Pinterest referral traffic onto your website, you know you must write a compelling description that inspires people to look at your Pin before losing interest.
Where does the description go?
As you can see from the image, the description tends to go where I put the thick black arrow. This image above from this Pinner doesn’t have a description so for them if they have a business; it is a lost opportunity to promote their products. You can’t expect Pinners to do all the hard work for you. You have to make it simple for everyone to know the context of your Pin and what it is.
A poorly executed Pinterest description means people will not save or repin your image and nor will they be inclined to click through to your website.
What is a good example of Pinterest description?
This example from a company called Style Loft is a solid example of how a Pinterest description should look. First the Pin has a lot of content on it because it is a Rich Pin and it clearly explains that the focus of the image is the sunglasses that are for sale. Secondly, look where I put the arrow – that is the actual description. Why is it good?
- Gets straight to the point
- Lets potential customers know when they can purchase the product
- Tells customers the name of the product so they can search it for themselves
- Tells you the colour mix that you can see in the photo
Some Pinterest descriptions are longer – others are shorter. I like the concise approach of this description and I think anyone who is involved with selling products online should 100% consider using this approach. Continue reading “How to write a captivating Pinterest description”