30 Types of Content To Write To Increase Web Traffic

This is how I feel when I write content that sparks clients to contact me

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Guys I know the predicament many business owners and marketing managers are in. We all want to increase web traffic and referrals back to our website but it can be so hard to achieve this. People are bombarded with marketing and advertising messages, and frankly they are sick and tired of being spammed by us. Now, the question is how can you create your message in a way that reaches prospects, converts them into clients without being annoying?

I think one of the first things you need to do is create content that is unique and different. One of my most popular types of content on Imperial’s blog is case studies. For some reason, many of you like reading my case study content more than other types of content so I do make an effort to create these as often as I can. Here are X types of content that you need to create to increase traffic back to your website – you can use these content ideas for any market: Continue reading “30 Types of Content To Write To Increase Web Traffic”

{CASE STUDY} – What happened when I wrote 11 blogs in one day to grow my digital marketing business

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A few days ago, I tried something new in order to grow Imperial Strategy.

I decided to write at least 10 blogs in one day in order to grow my business and boost traffic. It was a gruelling day full of researching articles and blogs for my followers and readers.

Imperial Strategy is for business owners, entrepreneurs and bloggers who want to grow their businesses. As you have noticed by now, I am focused on email, blogging and finance as the three key ingredients for people who want to grow their businesses.  I offer a content marketing service, an email marketing and consultation service as well as a blogging marketing service for my clients.

Here are some of the key things that I learned after writing 11 blogs in one day –

  • My top country for blog visits was the US. I received 24 page views from US visitors which was exciting to see. I want to target more content for American readers
  • I received 1 WordPress new follower after writing 11 blogs
  • My first digital marketing case study was the top read article
  • My traffic increased by page views and visitors
  • There was more traffic on my landing pages that are on Imperial’s site
  • It takes a lot of time to write 11 blogs that are interesting
  • Each blog needs to be promoted across Twitter and LinkedIn and Facebook
  • By writing more blogs, I received more likes through the WordPress Reader platform
  • It is tiring to write a lot of blogs every day
  • You do feel worried that you are writing too much but at the same time, you want the traffic

I did not receive any new business enquiries but I did receive more clicks on my email subscription link, and there were clicks on a new affiliate marketing link that I am testing out.

I think in the early stages of trying to grow a new business, you do need to write stacks of new content that is interesting. It’s not possible for each slice of content to be an Advanced Guide however I can definitely make an effort to write as much interesting content as possible.

I know many bloggers believe that writing too many blogs per day is pointless but a lot of those bloggers have been at it for years so they have already been ranked on Google and have plenty of traffic. I prefer a more aggressive marketing strategy to get results.

I plan on writing as much as I can per day but it also depends as I have to spend a lot of time sending cold emails to companies asking for new business, and I do need to spend time doing work for clients.

I now have 38 followers from the WordPress Reader platform and I have 56 followers who subscribe via email, according to my statistics. This is very encouraging and proves that by writing more content, I am reaching more people who want to subscribe. Hopefully some of these new followers will want to purchase consultations and strategy documents from me soon.

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How to grow your blog by writing ‘Ultimate Guides’

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To grow your blog for your business, you need to invest in writing guides. You can either write the guides yourself or you can hire writers or agencies to create the content for you.

Ultimate Guides increase traffic because they are longer

Entrepreneurs, bloggers and business owners want to read content that helps them become more successful and to increase the size of their businesses. Ultimate Guides answer questions that prospects, clients and customers want to know and ideally, you need to give solutions to your potential customers with Ultimate Guides.

For this reason, Ultimate Guides need to be between 1,000 to 10,000 words long. If you write a 10,000 word Ultimate Guide, you will be rewarded by Google and you might find new clients down the road. You should have a goal with your Ultimate Guide. Do you want more clients? Do you want to be a hugely ranked blog?  Answer these questions before you start writing.

Ultimate Guides should have a call to action at the end

If you are going to write a 7,000 word detailed guide about insurance or financial services, you should feel like you are able to ask customers to purchase a product or to call for a consultation. I am a big believer in calls to action. Whether your Ultimate Guide is about Instagram or sales funnels, you should write a detailed call to action. This can be anything from telling prospects to call you, email you or sign up to your newsletter.

Ultimate Guides should have images and screenshots

Make them easier to read by featuring beautiful images and screenshots. You can source your images online or you can also use Pinterest to find images.

Ultimate Guides can also include video

Video is a fun way of adding texture and depth to your Ultimate Guide. You can consider doing this if you think it will bring value to the guide.

Grow your blog by writing as many Ultimate Guides as possible. Click here to sign up to my email newsletter for more blogging and email business tips.