Email is still the best channel to communicate with customers, prospects and clients. It doesn’t matter how shiny social media apps are, you are always going to need email. With that said, writing email newsletters is not as simple as just writing a round-up of the day’s news. In this Definitive Guide, you are going to learn how to write email newsletters that will work for your business. You can always sign up for my email newsletter or I can help you write your email newsletters if you contact me today.
1 – Brainstorm New Ideas On Paper
Paper is also rising in popularity because at the end of the day, you still need to brainstorm your ideas. Whether you do it on plain paper or a notebook, take a pen and start brainstorming ideas of what your email list would like to read.
Here are some ideas I would focus on if I was you:
- Bloggers and Consultants: A personal touch is wonderful to include in your email newsletter. Brainstorm ideas relating to your business such as behind the scenes of growing your blog.
- Small Business: Companies should focus on what they are getting up to and new product releases. You can also include interviews or case studies from clients.
- Big Brands: If you lead a marketing team of a huge brand, you will probably have several people who are dedicated to email. You should be brainstorming as a team.
2 – Write your draft in Microsoft Word first not WordPress
Guys, I know this sounds strange but in order to write an email newsletter that is fresh, you should write your draft first in Word. This will mean that you will edit your work better without making mistakes and then having to update your work in WordPress.
Your draft should include bullet points but you shouldn’t have a long email newsletter as most people just scan email. You should also make use of bold and italics so grab the attention of your readers. Continue reading “The Definitive Guide to Writing Email Newsletters”
Imperial Strategy 