How fashion bloggers need to change how they create content and find real followers who will stick with them
Fashion blogging is still relevant even though a lot of attention these days is on fashion influencers on Instagram. The beauty of fashion blogging is that you own the platform and you are not subject to the whims of Instagram algorithm changes. All fashion bloggers want to be able to support themselves through their blog however it can be difficult to achieve this. I am here to help you with some unique perspectives on how you can generate more revenue by creating better content that converts.
- Create a fashion blog with beautiful web design
If you want to create a follower base that is passionate about your sense of style, the website design of your blog needs to be excellent. Go for a website design that reflects your personal style. You will also need website hosting services that can handle large amounts of traffic. This is particularly important if you want to make money from your fashion blog every month. You don’t want the website failing or going down if your followers want to read your shopping purchase. Go the extra mile and choose website hosting providers who will give your blog the best experience possible for your fans.
- Take pictures of outfit posts that are powered by affiliate links
When you take a picture of your outfit, link to the products you mentioned however do not forget to add a detailed paragraph describing why your outfit inspired you that day. One of the biggest mistakes that fashion bloggers make is because they want to make money via affiliate sales, they forget to add a story and context as to why they love the outfits. Consumers are savvy these days – be authentic if you want to see results in making money from your fashion blog.
- Write from a personal perspective
I love fashion bloggers who infuse their personal perspective without coming across like they are spamming you to buy products that you don’t want. It’s the same way that I am passionate about helping you to grow your business, I want people to succeed and to choose affordable business providers in order to reach their goals. This isn’t about making money – I genuinely care about your business success. This kind of passion and authenticity is also seen in some fashion bloggers when they give product recommendations.
- Offer free fashion styling advice
In some posts, you could offer free fashion styling advice to your followers. It seems counter-intuitive but actually it will help you engage the most loyal fans that you have and then from here, you can parlay this into actual affiliate sales after you have given advice for a long enough time. Free fashion styling advice can be done via blog posts or your email newsletter. Add an affiliate link to a product you want to recommend after 1 month of offering free fashion advice.
- Write gift guides
By writing gift guides or shopping guides for fashion, you will be able to generate revenue in a way that is organic. Focus on gift guides for birthdays, weddings, Christmas, Easter, new mothers, baptisms and holidays so that you can reach as many people as possible. Always remember to recommend products that you believe in order for these gift guides to be shared and used frequently. You can also do gift guides for technology that will suit your fashion audience as everyone needs technology products that work hard for them.
To make your content stand out so that it generates cash for you, you need to live and die by your authenticity. There are so many fashion blogs on the market, but few truly have a voice. Set up your fashion voice, write incredible articles and take fantastic pictures that take your fashion blog to the next level. If you are ready to grow your fashion blog and its’ revenue, please redo your blog and enhance it by choosing website services that will make your blog glow
Click here to sign up to our exclusive Imperial newsletter with unique, one-of-a-kind case studies.