Email is still the best channel to communicate with customers, prospects and clients. It doesn’t matter how shiny social media apps are, you are always going to need email. With that said, writing email newsletters is not as simple as just writing a round-up of the day’s news. In this Definitive Guide, you are going to learn how to write email newsletters that will work for your business. You can always sign up for my email newsletter or I can help you write your email newsletters if you contact me today.
1 – Brainstorm New Ideas On Paper
Paper is also rising in popularity because at the end of the day, you still need to brainstorm your ideas. Whether you do it on plain paper or a notebook, take a pen and start brainstorming ideas of what your email list would like to read.
Here are some ideas I would focus on if I was you:
- Bloggers and Consultants: A personal touch is wonderful to include in your email newsletter. Brainstorm ideas relating to your business such as behind the scenes of growing your blog.
- Small Business: Companies should focus on what they are getting up to and new product releases. You can also include interviews or case studies from clients.
- Big Brands: If you lead a marketing team of a huge brand, you will probably have several people who are dedicated to email. You should be brainstorming as a team.
2 – Write your draft in Microsoft Word first not WordPress
Guys, I know this sounds strange but in order to write an email newsletter that is fresh, you should write your draft first in Word. This will mean that you will edit your work better without making mistakes and then having to update your work in WordPress.
Your draft should include bullet points but you shouldn’t have a long email newsletter as most people just scan email. You should also make use of bold and italics so grab the attention of your readers.
3 – Create email content that makes sense for your business
Email newsletter content comes in different shapes and sizes. I want you to make the right decision for your business. Here are some of my favourite ideas for email content that you can use:
- Interviews: You can interview thought leaders in your market and send this your list. Thought leaders love talking about themselves so everyone wins here – you get content, and they get free press.
- Q+A: Small businesses should have Q and A sessions with top executives in their companies so that readers can see how the company works.
- Behind the Scenes: Readers adore behind the scenes video and articles because it shows the heart and soul of your business. Try and include as much behind the scenes content as possible.
- Business Updates: You can use the email newsletter as a way to update your customers about news such as product lines that are being discontinued and new offers on the table.
The key thing to learn here is people who read your email list want stories. People are tired of the same old emails every day that just provide tips and advice. This is BORING. We need to stop being boring if we want to build successful businesses. If you don’t want to subscribe to a boring newsletter and you want fresh ideas, subscribe to my newsletter today.
I subscribe to many email newsletters and I have learned the ones that I have not unsubscribed from have the following qualities:
- They are fun and engaging
- They show me new arrivals (I love clothes so I subscribe to ASOS.com’s newsletter to know of new clothing and products that they are selling)
- They teach me something (I subscribe to a Better Lemonade Stand, an e-commerce blog – his newsletter features interesting links to guides he is writing)
- They offer financial advice (I subscribe to two personal finance blogs via their newsletters. They offer interesting financial content that I can use)
As you can see, none of the 4 qualities are boring because they provide value to me and help me in some shape or form about my daily life.
Your email newsletters need to do the same. If your email newsletter does not have any of the 4 qualities above, it’s going to be really hard to create content and you will probably feel like giving up soon. You can also sign up for my email newsletter if you want a newsletter that provides real value.
4 – Write an incredible email headline
Your headline game has to be like an athlete. You need to look at writing your headline the way Floyd Mayweather looks at training for a fight. You need to take this seriously and don’t treat it like a joke or a game.
This is because if your headline is terrible, no one is going to open your email and your business is not going to reap any benefit from your email marketing efforts.
There is controversy about clickbait. My view is write the headline that is true to the content of the email but that also gets the job done.
I know I open emails when the headline is juicy or fascinating and I fee like I need to know the information know.
5 – Always include emotion
Human beings are driven by emotion. You should be injecting feelings and emotion into everything that you do to elicit responses from your list.
I love the idea of using different types of emotions in email newsletter. For example, if I was running your email marketing campaign and you asked me to write your newsletter, I would include feelings such as happiness into the email content. I would write articles such as ‘How to feel happy when you are working on a difficult project at work’ in order to touch the hearts of your email list who are stressed out at work.
6 – Write consistently
One thing that destroys email marketing quick is businesses who are not serious about publishing their newsletter often. You must write consistently. I don’t want to make it hard for you guys – just write one email newsletter per week to your list. Just one. Then do it for every single week of the year. By writing consistently, you are creating connections with your list and creating the chance to grow your business.
7 – Encourage your list to contact you personally
I love personal touches in email newsletters because it reminds your list that you are a person with thoughts and opinions. One of my favourite strategies to execute this is – every now and then – send a ‘Note’ to your list. The headline can be ‘A Note to my Email Subscribers’. In this note, you should write a message encouraging them to contact you publically if they need any help with something that is relating to your business. If you are a marketing consultant, tell them to contact you for free marketing tips. If you are a financial advisor, tell them to contact you for a free financial tip.
Going the extra mile to create personal bonds will make your newsletter something that people need to read every week. Eventually, when you want to promote a new product to sell, you will have an email list who wants to support you financially because of all the free value you have given them.
Top Tips to Write Email Newsletters That Generate Money For Your Business
- If you send two newsletters per week, you should only send 3 promotional emails a month. If you send more than 3, people will unsubscribe
- Hire a brilliant digital marketing firm to write email newsletters for you if you are not good at writing. We can help you with email newsletter writing if that is what you need.
- Link to purchase landing pages in some of your email newsletters when you are promoting an offer
- Write content that is extremely helpful – use this content as your anchor to encourage future revenue
Feel free to share this guide with someone who needs to write email newsletters or print this guide so that you can write email newsletters for your business.
No one is going to build your email marketing strategy for you. I hope this free guide will help you create the best email newsletters that exist in your market.
I share marketing tips and super detailed case studies for my email subscribers only that I don’t publish on this Imperial Strategy blog. Click here today to get my email newsletter. You won’t regret it.