The Ultimate Guide to Instagram Marketing
Instagram has changed how social media operates. The app has more than 500 million users, according to Hootsuite’s blog. It’s crazy to imagine a world without the app, and it is crystal clear that the world has changed in terms of marketing because of the app. If you love fashion, food, lifestyle, travelling and shopping, Instagram has become the de facto app for you. I love Instagram but I also love business and marketing. I hope this guide will inspire you to supercharge your marketing and grow your business with Instagram by your side. Let’s dive right into the guide so you can take control of your Instagram marketing.
1 – Pick one theme and stick to it
(Image Source – Fashion Influencers should stick to fashion content only)
There is no other way around it, you need to stay laser focused on just having one theme. The best example where you see this is with fashion influencers. The fashion industry understood Instagram’s power faster than anyone else did. If you are going to be an Instagram influencer on fashion, stick to fashion – don’t stray into other areas like interiors. Instagram followers like it when brands and influencers stick to one solid theme. Take a look at how you can stay focused when building your Instagram brand –
- Fashion Instagram influencers – Outfit pictures, posts about new clothes you have purchased, pictures of you shopping and pictures showing products you have seen and want to purchase
- Travel Instagram influencers – Pictures of your current holiday locations, pictures of hotel views, pictures of swimming pools you have seen, pictures of meals at the hotels you are at
From these two examples, you can see already that you need to stay within your category but show depth within it. Don’t just take the same picture over and over again
2 – Use hashtags correctly
One of the biggest trends in Instagram at the moment is using hashtags in a way that isn’t annoying. You need to add several spaces or press the Enter bar a few times between your caption content and your hashtag. This makes it easier for the reader to understand your caption without being overwhelmed by hashtags. Aim for 1-5 hashtags. Some profiles like many hashtags but this does not increase engagement by that much.
3 – Take high quality images
A photo from your iPhone or Android is not enough if you are trying to grow your Instagram following. If you are creating an Instagram page for your brand, it is worth buying a camera with a lens or even a camera that has a good reputation in order to get the results you need. The image quality is important so that you can generate likes and comments on your Instagram account.
4 – Post regularly
Posting on Instagram is not just about whether you feel like it or not. You really have to post every day depending on your niche, and even more than that for specific categories such as fashion, beauty and celebrity news. If you are running your brand’s Instagram page, it is worth posting at least once a day so that you are always reminding your Instagram followers that you exist.
5 – Have targets
When doing Instagram marketing, you need to take it as seriously as you do the open rates for your email newsletter. You should have targets of how many followers you want to acquire for your profile or your company’s page. Having targets keeps you accountable and focused on being successful.
6 – Write a captivating profile biography
The biography – more commonly known as bio, is quite frankly the most important part of your Instagram profile. The more detailed it is, the better but you don’t want to annoy people by making it so long. Take a look at how a fashion influencer bio could look like below, I’ve written it to help you understand:
Fashion fuels everything I do
London and Paris
Contact me at XXX for collaborations and partnerships
Turn on Post Notifications to supercharge your fashion drive
As you can see from the example above, the bio shows the age, location of the influencer with a sentence describing what the account is about – fashion- and how passionate the influencer is about fashion. You can use this template above if you want without being worried about copyright infringement, I really want to help you guys. You also need to remind people to turn on post notifications since Instagram’s algorithm changed. (More on that later).
7 – Respond to everyone who comments
One of the biggest mistakes that I see Instagram influencers making is treating Instagram like it is like a TV show. It isn’t. You really need to respond to everyone who comments on your posts because the comments are a sign of engagement. Brands want to see engagement if they are going to pay you for campaigns. Likewise, if you are using Instagram for your business, you need to respond to enquiries as it could be someone who genuinely wants to purchase your products later on. Don’t become lazy when it comes to comments – even if you are blessed to grow your account to 100,000 or more, make all the effort in the world to reply to every comment you receive that isn’t an attack.
8 – Don’t be desperate
Instagram is an organic platform that needs people who aren’t desperate for likes or followers. You need to spend time liking and commenting on other people’s profiles to gain attention. However, don’t be desperate – write an insightful comment. If you are into sports, write on your favourite sports sites Instagram accounts or comment on games on other accounts to get attention. The more you comment on other profiles, you will gain followers this way. This is a good idea if you are trying to build your audience while avoiding the algorithm changes.
9 – Beat the Instagram algorithm
Instagram used to post pictures chronologically. Now the app posts based on what you like and what they think you want to see. The brand says they do this to filter out bad pictures and to encourage better photos but other people think they did this so more people have to spend money on the app to promote their businesses. Beat the algorithm by doing ‘Instagram sandwiching’ where you post one excellent picture between two sponsored pictures to increase engagement. You can also beat the algorithm by always reminding followers to turn on post notifications. These ideas are solid ways of beating the system without cheating. I don’t agree with Instagram pods or buying fake followers.
10 – Master the use of Instagram Stories
Instagram Stories are still posted in chronological order which means the organic reach is high. If you want to use Instagram stories for your business, show off your latest projects and what you are doing in real-time. If you are an influencer, use Instagram Stories to highlight products that you like, as well as what you are up to. Smart influencers can figure out how to broker deals for paid Instagram Stories.
Contact me whenever you want if you want a free Instagram marketing consultation over email. I can help brands, entrepreneurs and consultants grow their Instagram following. Click here to email me for your free consultation.